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STUDY I

 

Screen Preference x Right/Wrong

Table 3

Table 3 shows correctness by preference.

"F" stands for people who thought they were preferring film but in fact chose video.
"V" stands for people who thought they were preferring video but in fact chose film.


STUDY II

 

Subject Sample x Right/Wrong

Table 7

 

 

Screen Preference x Right/Wrong

Table 8

Of 43 mass audience and expert subjects, 35 correctly guessed which screen was film and which was video. Of these, 24 preferred film and 11 preferred video.

Six viewers incorrectly guessed the screens. All of them said they preferred film when in fact they chose video as their preferred screen.

One-third of the subjects who preferred video thought it was film.

 

 

Subject Sample x Sharpness

Table 9

 

 

Subject Sample x Preference

Table 10

 

 

 


Title | Contents | Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4